By Hotel Creatives
THE CREATIVE JOURNEY
Are you a bold daredevil? A duchess? or Mr Niceguy? Branding is more than a logo. From dream to story: we tap into your identity to build value beyond your beds and tables. That’s how we treat you to solid consistency and a monstrous fan base.
This is how we do it
IN FOUR STEPS
We deep dive into the hotel and market to unveil every opportunity.
We sketch the brand story, guest journey and strategy.
We establish the appearance and capture it in brand guidelines.
We bring the whole lot alive in products and activations.
FINDING YOUR TRUE NORTH
We’ll speak with every stakeholder; from frequent guests to owners, and neighbours: they’ll lead us to the promising source of your brand narrative. We then probe the hotel’s stories, history and assets to draw up a DNA report with a bright vision and value proposition.
We’ll further shape the vision along some of the most exciting market developments. Where are your competitors hanging out? What are the opportunities? Every answer will be in the market report.
CREATING YOUR STORYLINE
We’ll now make it tangible. Based on your hotel’s DNA and values we’ll sketch your brand narrative. This story reads like an exciting plot with a true climax and well-defined protagonists.
Once all storylines are rooted, we’ll shape their positioning and plot them in different scenarios. These will follow the guest journey from the first ‘hello’ to the last piece of communication.
SHAPING YOUR APPEARANCE
We’ll nail all visual building blocks of the brand, including clear usage instructions. The brand guidelines carry shapes, fonts, logos, photography, colours and all their possible variations.
Your brand now gets a mouth. We will determine the fundamentals of your verbal communication; from wording to tone-of-voice and editing directions.
ACTIVATING THE BRAND
We will design every possible item to activate the brand. From in-room items to food & beverage ancillaries and sales collateral; we deliver ready to print files. These can be used by your local supplier to directly produce the brand pieces you need, whenever you need them.
In addition to the physical brand elements, we’ve got your back with customizable designs. Through the templates for email campaigns, advertising, online marketing and functional communication you can roll out the brand across the entire hotel.